Drive down any suburban or city street and you will witness an overload of fast food marketing. Brightly colored signs, cheap value meals, happy cartoon logos, and a familiar smell will fill your senses. Fast food restaurants have established themselves as a leader in our nation’s daily menu. What is the net affect fast food and its ingredients have on our health? What, if any, moral and social obligations do fast food companies have to their consumers?

Obesity is believed to lead to diabetes, heart disease, hypertension and other illnesses. Over 60% of Americans are considered over weight, and the rise in diabetic individuals has increased dramatically. In 1999 there were 42 billion people on direct diabetes medicine. That figure has more than doubled in less than three years.

“Fast food is literally shortening the life span of our citizens,” states Lynn VanDyke, certified sports nutritionist, personal trainer and owner of www.strength-training-woman.com. McDonalds serves 46 million fast food meals every single day. As the documentary Super Size Me points out, each McDonalds employee is trained to up sell the size of each order. This increase in meal and drink proportions is becoming so widely acceptable that cars now come with larger cup holders.

The fast food process truly begins with the ingredients. As Eric Schlosser mentions in his article “Why McDonalds French Fries Taste So Good”, the federal Food and Drug Administration does not require companies to disclose the ingredients of their color or flavor additives so long as all the chemicals in them are considered by the agency to be generally recognized as safe, or GRAS. Unfortunately, consumers are not able to tell a products full ingredient list by reading the nutrition label. Terms such as ‘artificial’ and ‘natural flavoring’ are often seen at the very end of most ingredient lists. We are completely unaware of exactly what constitutes a natural or artificial flavor.

Fast food companies owe it to their consumers to disclose all ingredient information. Many people have special dietary restrictions due to allergies or religious affiliations. Some people simply prefer not to eat a product that contains any animal or any part of an animal. According to Schlosser, “The Vegetarian Legal Action Network recently petitioned the FDA to issue to labeling requirements for foods that contain natural flavors.” At this point in time, it is difficult for anyone to refrain from using animal products or added coloring or any a specific chemical to do so.

Consumers cannot make educated decisions about a food product if they do not know the full ingredients list. Some may be shocked to know that Dannon strawberry yogurt gets its coloring from Dactylopius coccus Costa, a female insect that feeds on berries and produces berry colored larvae. “The insects are collected, dried, and ground into a pigment. It takes about 70,000 of them to produce a pound of carmine, which is used to make processed foods look pink, red, or purple” states Schlosser.

Another example of a misleading ingredient label comes from Burger King. Its strawberry milk shake lists artificial strawberry flavor as one of its ingredients. By taking a closer look, we learn that the following ingredients make up the artificial strawberry flavoring: amyl acetate, amyl butyrate, amyl valerate, anethol, anisyl formate, benzyl acetate, benzyl isobutyrate, butyric acid, cinnamyl isobutyrate, cinnamyl valerate, cognac essential oil, diacetyl, dipropyl ketone, ethyl acetate, ethyl amyl ketone, ethyl butyrate, ethyl cinnamate, ethyl heptanoate, ethyl heptylate, ethyl lactate, ethyl methylphenylglycidate, ethyl nitrate, ethyl propionate, ethyl valerate, heliotropin, hydroxyphenol-2-butanone (10% solution in alcohol), a-ionone, isobutyl anthranilate, isobutyl butyrate, lemon essential oil, maltol, 4-methyllacetophenone, methyl anthranilate, methyl benzoate, methyl cinnamate, methyl heptine carbonate, methyl naphthyl ketone, methyl salicylate, mint essential oil, neroli essential oil, nerolin, neryl isobutyrate, orris butter, phenethyl alcohol, rose, rum ether, y-undecalactone, vanillin and solvent. Simply stating artificial strawberry flavoring is not educating consumers on what they are eating and what possible effects these food products could have on their bodies.

Fast food companies have a responsibility to list all of their ingredients. It is a basic consumer and human right to know what we are ingesting. McDonalds and other companies complain that giving away all their ingredients will result in them losing their secret recipes. As a culture we must face the reality that these ingredients and fast food products are making us extremely overweight and very ill.

McDonalds is the fast food leader of the world. They market to young children by providing playgrounds, happy meals, and cartoon characters. Unfortunately, these children do not know about the horrible side effects that eating fast food has on their bodies. “On average, Americans now eat about four servings of french fries every week” says Schlosser. The increase in portion size and the increase in the volume of eating at fast food restaurants directly relates to America’s bulging waist lines.

Recently two over weight teens sued McDonalds because the teens felt the restaurant neglected to properly inform them of the side effects its food would have on their weight and health. Lawsuits such as this one are becoming more and more popular. There are two sides of this debate, but regardless of which side you are on one thing can be agreed upon, fast food is not the most nutritious meal available.

Fast food companies have a moral and social obligation to their customers. We as a nation have a right to know what we are eating. Once the truth is finally told and nutrition labels have all ingredients and chemicals, consumers can begin to make educated decisions. At that point the blame would rely solely on the consumer and not on the fast food company. However, until that point is reached we cannot expect Americans to understand the impact fast food will have on their health and well being.

Morgan Spurlock, creator of the documentary Super Size Me, explains how we live in a toxic, fast and cheap environment. America is home to over 3 million vending machines and countless convenient stores. Gas stations sell more candy and prepared foods than gas. Soda machines are in our schools and our school lunches are being filled by chain restaurants such as McDonalds and Pizza Hut.

The availability of fast food products is overwhelming. The abundance and mass marketing of fast foods along with the low cost fare makes it a habit of continually eating these foods. We grow used to the aroma, textures and tastes. Often a McDonalds happy meal reminds us of happy childhood memories when we did not have a care in the world. For many consumers to stop eating fat food, it would be like breaking a smoking habit after 20+ years.

The increase in diseases and illnesses is alarming. Americans are becoming more and more overweight. Obesity is in line to become the number one cause of preventable death. Fast food companies have the moral and social obligation to inform their consumers of all ingredients. It should then be the consumer’s decision to stop eating this toxic food.

Learning about proper nutrition does not take a degree form Harvard. It takes the commitment and dedication to truly change your life once and for all. Nutrition and fitness are our best defenses against the mounting health care crisis. According to the National Institute on Aging, “If exercise could be packed in a pill, it would be the single most widely prescribed and beneficial medicine in the nation.” I whole heartedly agree with their statement.

Copyright 2005 strength-training-woman.com

Lynn VanDyke is the Internet’s leading fitness and nutrition advisor. Her ebook has been ranked “The best fitness ebook on the net” by the No Limits ezine. Learn more about her services and grab her best-selling ebook by visiting:
http://strength-training-woman.com/31-no-holds-barred-answers.html

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Train Muscular Strength, Muscular Power and Muscular Endurance for Functional Strength Performance… Not Muscular Size for “Appearance”.

Training for muscular strength, power and endurance will bring about more functional improvements than training for muscular size or appearance.

There is a big difference between training for muscle mass and training for muscular strength, power and endurance.

Each type of muscular strength must be trained for optimum performance under any circumstance.

Fitness is a compromise between the physical abilities of cardiorespiratory endurance, strength, power, speed, flexibility, balance, coordination, agility, accuracy and toughness… and muscular strength is a compromise between maximum strength, power and strength endurance.

Maximum Strength

Maximum strength is how much force can be generated by the muscles and skeletal system for one, all-out effort.

You One-Rep Max is an indicator of this type of muscular strength.

Power

Power is strength per unit of time… I like to call this Explosive Power.

This type of muscular strength is measured by the ability to move a weight from one point to another with speed… therefore it is often called Speed Strength.

Strength Endurance

Strength endurance is the ability to be as strong as possible… for as long as possible.

This type of muscular strength is characterized by the ability to perform a strength movement repeatedly for an extended period of time without giving into fatigue or sacrificing form.

An effective physical training program should address the improvement of each type of muscular strength… Not just one type of strength at the expense of the others.

Bodybuilding type training focuses on building muscle mass… and improvement in performance and muscular strength is secondary.

This leads me to an interesting question… will your muscles get bigger by training all aspects of strength?

The answer is yes… they will get just as big as they need to get to optimize performance!

Optimize muscular strength performance… don’t Maximize muscle mass.

After all, it is always better to be stronger than you appear… than to appear stronger than you are!

One final note…

You must always keep in mind that muscular strength training is only one of many components of a well balanced physical fitness training program.

You should strive to optimize your muscular strength in conjunction with the other physical abilities… Not maximize your strength at the expense of them.

After all, meeting the challenges of sport, work and life with excellence is done through the combination and seamless flow from one physical ability to another… Not by relying on one physical skill at the expense of all the others.

Coach Lomax is a strength, conditioning and fitness coach dedicated to building better humans for sport, work and life. Learn more at Optimum Physical Training or take his FREE Tabata Calisthenics Workout Mini Course.

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Being out-of-shape is almost as strong a risk factor for a heart attack as smoking. A study in the Journal of the American Medical Association (December 21, 2005) shows that being out-of-shape markedly increases your risk for being fat, storing most of your fat in your belly, having a high bad LDL cholesterol and high blood pressure, and having low levels of the good HDL cholesterol.

We live in a society in which 91 percent of the population develops high blood pressure, 78 percent have high cholesterol, and 35 percent are diabetic. More than 50 percent of us die of heart attacks and strokes from these risk factors. Doctors no longer think of heart attacks, strokes and diabetes as just being due to our genes. We now consider these diseases to be caused by our behavior. You prevent heart attacks, strokes and diabetes by 1) exercising; 2) reducing your exposure to saturated fats (meat and chicken), partially hydrogenated fats (most prepared foods), and refined carbohydrates (flour and sugar); 3) eating larger amounts of fruits, vegetables, whole grains, beans, seeds and nuts; 4) avoiding overweight; and 5) avoiding smoking.

We have known for many years that any kind of exercise or activity helps prevent heart attacks, but more recent data show that the more vigorous the exercise, the better the protection. First check with your doctor to see if you have a medical condition that could be aggravated by exercising. People who are out-of-shape are the ones most likely to suffer heart attacks when they start an exercise program. With your doctors permission, you are ready to start a training program.

The best sports for preventing heart attacks are those in which you exercise continuously. You could run, dance, cycle or swim. It’s important to pick an activity that you enjoy, because more than 85 percent of middle aged Americans who start an exercise program drop out in the first six weeks. Those who are most likely to continue exercising are those who exercise with a partner or in a group, such as with their spouses, with a personal trainer or in a class at a nearby health club.

Dr. Gabe Mirkin has been a radio talk show host for 25 years and practicing physician for more than 40 years; he is board certified in four specialties, including sports medicine. Read or listen to hundreds of his fitness and health reports at http://www.DrMirkin.com

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