Drive down any suburban or city street and you will witness an overload of fast food marketing. Brightly colored signs, cheap value meals, happy cartoon logos, and a familiar smell will fill your senses. Fast food restaurants have established themselves as a leader in our nation’s daily menu. What is the net affect fast food and its ingredients have on our health? What, if any, moral and social obligations do fast food companies have to their consumers?

Obesity is believed to lead to diabetes, heart disease, hypertension and other illnesses. Over 60% of Americans are considered over weight, and the rise in diabetic individuals has increased dramatically. In 1999 there were 42 billion people on direct diabetes medicine. That figure has more than doubled in less than three years.

“Fast food is literally shortening the life span of our citizens,” states Lynn VanDyke, certified sports nutritionist, personal trainer and owner of www.strength-training-woman.com. McDonalds serves 46 million fast food meals every single day. As the documentary Super Size Me points out, each McDonalds employee is trained to up sell the size of each order. This increase in meal and drink proportions is becoming so widely acceptable that cars now come with larger cup holders.

The fast food process truly begins with the ingredients. As Eric Schlosser mentions in his article “Why McDonalds French Fries Taste So Good”, the federal Food and Drug Administration does not require companies to disclose the ingredients of their color or flavor additives so long as all the chemicals in them are considered by the agency to be generally recognized as safe, or GRAS. Unfortunately, consumers are not able to tell a products full ingredient list by reading the nutrition label. Terms such as ‘artificial’ and ‘natural flavoring’ are often seen at the very end of most ingredient lists. We are completely unaware of exactly what constitutes a natural or artificial flavor.

Fast food companies owe it to their consumers to disclose all ingredient information. Many people have special dietary restrictions due to allergies or religious affiliations. Some people simply prefer not to eat a product that contains any animal or any part of an animal. According to Schlosser, “The Vegetarian Legal Action Network recently petitioned the FDA to issue to labeling requirements for foods that contain natural flavors.” At this point in time, it is difficult for anyone to refrain from using animal products or added coloring or any a specific chemical to do so.

Consumers cannot make educated decisions about a food product if they do not know the full ingredients list. Some may be shocked to know that Dannon strawberry yogurt gets its coloring from Dactylopius coccus Costa, a female insect that feeds on berries and produces berry colored larvae. “The insects are collected, dried, and ground into a pigment. It takes about 70,000 of them to produce a pound of carmine, which is used to make processed foods look pink, red, or purple” states Schlosser.

Another example of a misleading ingredient label comes from Burger King. Its strawberry milk shake lists artificial strawberry flavor as one of its ingredients. By taking a closer look, we learn that the following ingredients make up the artificial strawberry flavoring: amyl acetate, amyl butyrate, amyl valerate, anethol, anisyl formate, benzyl acetate, benzyl isobutyrate, butyric acid, cinnamyl isobutyrate, cinnamyl valerate, cognac essential oil, diacetyl, dipropyl ketone, ethyl acetate, ethyl amyl ketone, ethyl butyrate, ethyl cinnamate, ethyl heptanoate, ethyl heptylate, ethyl lactate, ethyl methylphenylglycidate, ethyl nitrate, ethyl propionate, ethyl valerate, heliotropin, hydroxyphenol-2-butanone (10% solution in alcohol), a-ionone, isobutyl anthranilate, isobutyl butyrate, lemon essential oil, maltol, 4-methyllacetophenone, methyl anthranilate, methyl benzoate, methyl cinnamate, methyl heptine carbonate, methyl naphthyl ketone, methyl salicylate, mint essential oil, neroli essential oil, nerolin, neryl isobutyrate, orris butter, phenethyl alcohol, rose, rum ether, y-undecalactone, vanillin and solvent. Simply stating artificial strawberry flavoring is not educating consumers on what they are eating and what possible effects these food products could have on their bodies.

Fast food companies have a responsibility to list all of their ingredients. It is a basic consumer and human right to know what we are ingesting. McDonalds and other companies complain that giving away all their ingredients will result in them losing their secret recipes. As a culture we must face the reality that these ingredients and fast food products are making us extremely overweight and very ill.

McDonalds is the fast food leader of the world. They market to young children by providing playgrounds, happy meals, and cartoon characters. Unfortunately, these children do not know about the horrible side effects that eating fast food has on their bodies. “On average, Americans now eat about four servings of french fries every week” says Schlosser. The increase in portion size and the increase in the volume of eating at fast food restaurants directly relates to America’s bulging waist lines.

Recently two over weight teens sued McDonalds because the teens felt the restaurant neglected to properly inform them of the side effects its food would have on their weight and health. Lawsuits such as this one are becoming more and more popular. There are two sides of this debate, but regardless of which side you are on one thing can be agreed upon, fast food is not the most nutritious meal available.

Fast food companies have a moral and social obligation to their customers. We as a nation have a right to know what we are eating. Once the truth is finally told and nutrition labels have all ingredients and chemicals, consumers can begin to make educated decisions. At that point the blame would rely solely on the consumer and not on the fast food company. However, until that point is reached we cannot expect Americans to understand the impact fast food will have on their health and well being.

Morgan Spurlock, creator of the documentary Super Size Me, explains how we live in a toxic, fast and cheap environment. America is home to over 3 million vending machines and countless convenient stores. Gas stations sell more candy and prepared foods than gas. Soda machines are in our schools and our school lunches are being filled by chain restaurants such as McDonalds and Pizza Hut.

The availability of fast food products is overwhelming. The abundance and mass marketing of fast foods along with the low cost fare makes it a habit of continually eating these foods. We grow used to the aroma, textures and tastes. Often a McDonalds happy meal reminds us of happy childhood memories when we did not have a care in the world. For many consumers to stop eating fat food, it would be like breaking a smoking habit after 20+ years.

The increase in diseases and illnesses is alarming. Americans are becoming more and more overweight. Obesity is in line to become the number one cause of preventable death. Fast food companies have the moral and social obligation to inform their consumers of all ingredients. It should then be the consumer’s decision to stop eating this toxic food.

Learning about proper nutrition does not take a degree form Harvard. It takes the commitment and dedication to truly change your life once and for all. Nutrition and fitness are our best defenses against the mounting health care crisis. According to the National Institute on Aging, “If exercise could be packed in a pill, it would be the single most widely prescribed and beneficial medicine in the nation.” I whole heartedly agree with their statement.

Copyright 2005 strength-training-woman.com

Lynn VanDyke is the Internet’s leading fitness and nutrition advisor. Her ebook has been ranked “The best fitness ebook on the net” by the No Limits ezine. Learn more about her services and grab her best-selling ebook by visiting:
http://strength-training-woman.com/31-no-holds-barred-answers.html

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1. Stop smoking.

All the experts agree on this one. Ever since 1960 when it was announced that smoking was harmful to your health, people have been reducing their use of tobacco products. Just recently, we’ve seen a surge in smoking in adolescents and teens. Warn your children of the false romance or ‘tough guy’ image of smokers. Find ways to quit smoking such as hypnosis and support groups.

2. Eat foods rich in beta-carotenes.

They can cut your risk of a stroke by 40 percent. Foods rich in beta-carotenes include carrots, cabbage, winter squash, sweet potatoes, dark leafy greens, apricots, and seaweed.

3. Exercise.

Make it your daily challenge to find ways to move your body. Climb stairs if given a choice between that and escalators or elevators. Walk your dog; chase your kids; toss balls with friends, mow the lawn. Anything that moves your limbs is not only a fitness tool, it’s a stress buster. Think ‘move’ in small increments of time. It doesn’t have to be an hour in the gym or a 45-minute aerobic dance class or tai chi or kickboxing. But that’s great when you’re up to it. Move more and feel better!

4. Avoid restrictive diets.

Frequent dieting, fasting, binging and purging imbalance your electrolyte levels, causing weakening of the heart muscle and damage to the heart.

5. Reduce your exposure to pollution.

If you can’t live in a smog-free environment, at least avoid smoke-filled rooms, high traffic areas, breathing in highway fumes and exercising near busy thoroughfares. Exercise outside when the smog rating is low. Exercise indoors in air conditioning when air quality is good. Plant lots of shrubbery in your yard. It’s a good pollution deterrent.

6. Don’t drink too much alcohol.

Whilst it is true that a glass of wine or one drink a day (two for men) can help protect against heart disease, more alcohol than that, or binge drinking on a night out, can cause other serious health problems such as liver and kidney disease and cancer.

7. Reduce stress.

Stress busters come in many forms. Some techniques recommended by experts are to think positive thoughts. Spend 30 minutes a day doing something you like. (i.e., go back to number one above!, exercise is a great stress reducer, Soak in a hot tub; walk on the beach or in a park; read a good book; visit a friend; play with your dog; listen to soothing music; watch a funny movie. Get a massage, a facial or a haircut. Meditate. Count to ten before losing your temper or getting aggravated. Avoid difficult people when possible.

8. Cut down on fat.

Avoid the obvious such as fried foods, burgers and other fatty meats (i.e. pork, bacon, ham, salami, ribs and sausage). Dairy products such as cheese, cottage cheese, milk and cream should be eaten in low fat versions. Nuts and sandwich meats, mayonnaise, margarine, butter and sauces should be eaten in limited amounts. Most are available in lower fat versions such as substitute butter, fat free cheeses and mayonnaise.

9. Keep a positive mental outlook.

There’s a definitive connection between living well and healthily and having a cheerful outlook on life. Yes, keep on smiling and laughing!

10. Avoid processed foods.

The food industry aims at making products look and taste appealing without thought to the products’ nutritional value. Loaded with chemical additives and designed to be addictive, processed food is manufactured first for profit.

Stay clear of them!!!

Tim Godfrey is co-author of the healthy dieting book -’Mediterranean Diet Secrets’.

To receive all the latest dieting news and learn more about the book visit: http://www.mediterraneandietsecrets.com

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Until recently, protein has received little attention. Like a quiet child in a classroom of rowdies, it is often overshadowed by fat, carbohydrates, and vitamins. That’s changing. Lately there’s been an explosion of interest in protein, largely triggered by high-protein diets for weight loss (which we would never recommend).

When talking about nutrition, there are three major components that make up the food on your plate, carbohydrates protein and fat. Adults should get 45 percent to 65 percent of their calories from carbohydrates, 20 percent to 35 percent from fat, and 10 to 35 percent from protein. Acceptable ranges for children are similar to those for adults, except that infants and younger children need a slightly higher proportion of fat (25 %-40%).

Some of the protein you eat contains all the amino acids needed to build new proteins. This kind is called complete protein. Animal sources of protein tend to be complete. Other protein sources lack one or more amino acids that the body can’t make from scratch or create by modifying another amino acid. Called incomplete proteins, these usually come from fruits, vegetables, grains, and nuts.

Vegetarians need to be aware of this. To get all the amino acids needed to make new protein - and thus to keep the body’s systems in good shape - people who don’t eat meat, fish, poultry, eggs, or dairy products should eat a variety of protein-containing foods each day.

What can be said about protein when pairing it with a healthy life style? Make sure you are getting daily share of it, plain and simple. Don’t be like the millions of people around the world who are ignorant to its importance.

For more information on an online persaonal trainer, visit us at http://www.swerdfigerfitness.com

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